Privacy Policy

We have posted this Privacy Policy to let you know what kind of information we collect when you interact with the Services, the purposes for which we collect and use your information, how it is handled, with whom it may be shared, and what choices you have regarding our use of your information. Additional Terms related to privacy-related matters may apply to certain Services. This Privacy Policy applies to all personal information and location information we collect or acquire about you through the Services and through any other media channels and platforms, whether online, offline, print, telephonic, mobile, wireless, or otherwise, whether collected or acquired by HEARTSYNC/SAFER, or any other HEARTSYNC/SAFER subsidiary or affiliate.

As we continue to develop our Services and take advantage of advances in technology, our Privacy Policy may change. Please refer to this page frequently for the most up-to-date information.


We collect information about you when you register to use our Services, connect your social media account, use our Services, or communicate with us. You can choose not to provide certain information or opt out of some automated collection of your information, but then you may not be able to take advantage of certain features or Services. By using our Services, you grant us permission to process your personal information in accordance with the provisions of this Privacy Policy.

Personal Information. When you sign up for a particular Service that requires registration or an account (collectively, any type of account you may create through HEARTSYNC/SAFER is referred to in these Terms as “Account”), we ask you to submit certain personal information. Personal information is any information that identifies you personally, either alone or in combination with other information available to us. Personal information may include, but is not limited to:

  • Your name, username, email address, date of birth, gender, and/or Account password;
  • The phone number assigned to your mobile device, along with other pertinent information concerning your device, including the name of your wireless carrier/provider and any device identifier;
  • Certain information concerning your health and physical characteristics; and
  • Any other personally identifiable information you share through the Services.

You can connect to the full suite of products and Services through a single point of sign-on—your Account.

You may purchase products from us, which we may offer from time to time, without registering an Account. If you choose to check-out as a guest, we will collect limited personal information from you in order to fulfill your order. For example, when you place an order for a product, we may need to know your name, e-mail address, mailing address, credit card number, and expiration date. This information is required so that we can process and fulfill your order, send an order or shipping confirmation, as well as notify you of your order status.

Social Media Connection. We may from time to time enable you to log in to the Services via various social media or social networking services such as Facebook or Twitter (“Social Networking Services”) in order to offer you a richer and more personalized experience with our Services. If you do choose to connect your social media account to our Services, we will collect certain personal information that you have provided to that Social Networking Service. For example, when you log in with your Facebook credentials, we may collect personal information from your Facebook profile, such as your email address, profile picture, and friend list.

Payment Method Information. For certain Services, we request that you furnish certain financial information, including but not limited to, credit card or other payment account information. All financial transactions with HEARTSYNC LLP are performed on secure servers that meet Payment Card Industry standards. We DO NOT store your credit card information.

Location Information. Some Services use location-based components. To provide these features, we or our partners and licensees may collect, use, and share precise location information, including the real-time geographic location of your mobile device. For some third-party partners this location information may be shared automatically. For others, such as Facebook, location information will only be shared with your explicit permission or if you choose to share it via the device. Location information includes, but is not limited to, any information we derive in order to identify your geographic position. This information may be collected from your wireless carrier, certain third-party service providers, or directly from the mobile device with which you use or access our Services. The collection and tracking of your location information may occur even when our Services, including any mobile application, are not actively open and running. Your location information, however, is only displayed and shared in accordance with your established privacy settings.

We may combine the personal information and/or the location information that you provide via your Account with information from other Services or third parties in order to enhance your experience and/or to improve the overall quality of the Services. For certain Services, we may give you an opportunity to opt out from providing or sharing your personal information.

Other Information You Provide. When you employ our Services, we may receive certain non-personally identifiable information about your use of the Services. Such information, which may be collected passively using various technologies or via submission of data by devices you may have configured to work with the Services, cannot be used to specifically identify you. We may store such information ourselves, or it may be included in databases owned and maintained by our respective affiliates, agents, and/or service providers. We may use such information and pool it with other information to track, for example, the total number of visitors to the Services, the number of visitors to each page of the Services, and the domain names of our visitors’ Internet service providers. No personal information is available or used in this process.

Aggregated Information. To better serve you and improve the Services, we may conduct research on demographics, interests, and behavior based on personal information and other information provided via the Services. This research may be compiled and analyzed on an aggregate basis, and we may share this aggregated information with our affiliates, agents, and business partners. This aggregate information does not identify you personally. We may also disclose aggregated information in order to describe our services to current and prospective business partners and to other third parties for other lawful purposes.

Cookies. A “cookie” is a small data file stored by your web browser on your computer’s hard drive. It allows us to recognize your computer (but not specifically who is using it) when you visit one of the Services by associating the identification numbers in the cookie with other user information you have provided us. That user information is stored on our secured database. Some cookies will remain on the hard drive of your computer or mobile device for the duration of your browsing session, while others will remain for longer periods of time or will remain unless and until deleted by you. You may be able to configure your browser to accept or reject all or some cookies (other than Flash cookies) or notify you when a cookie is set. Each browser is different, so please check the “Help” or “Settings” menu of your browser to learn how to change your cookie preferences. Please note that some of our Services or features may not function properly or at all if cookies are disabled or blocked.

Some third-party service providers may use “Flash cookies,” also known as Local Shared Objects or LSOs. Flash cookies are saved on your computer in the same way as other cookies, but they cannot be rejected, disabled, turned off, opted out of, or deleted in the same way as regular cookies. For information on how to manage and remove Flash cookies, please visit: or

Pixel Tags. “Pixel tags” (also known as “tracking pixels” or “web beacons”) are small graphic files that allow us to monitor the use of our Services. The use of pixel tags is industry standard technology used by most major web sites. A pixel tag can collect information such as the Internet Protocol (“IP”) address of the computer that downloaded the page on which the tag appears; the Uniform Resource Locator (“URL”) of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server. One of the ways in which we use pixel tags is through a third-party service provider to serve ads on our behalf across the Internet. They may collect anonymous (other than your IP address) information about your visits to and interaction with our Services. They may also use this information about your visits to the Services and other websites and applications to target advertisements for goods and services. If you would like more information about online marketing practices and to know your choices about not having this information used by our third party service providers, please visit

Please see the section below titled “How Do We Use Automatic Data Collection Tools?” for more information about our use of these tools and your choices related to automatic data collection.


When you sign up for a particular Service that requires an Account, we may ask you to provide certain personal information or location information. If we intend to use this personal information in a manner different than the purpose for which it was collected, we will ask you for your specific consent prior to such use. If we propose to use personal information in ways that are less restrictive than those described in this Privacy Policy and/or in the specific service notices, we will offer you an effective way to opt out of such use of your personal information for such identified other purposes. In addition, you may decline to submit personal information or location information to any of the Services; this may mean, however, that we are unable to provide certain Services to you.

We process and use personal information and location information for the purposes described in this Privacy Policy and/or any specific privacy notices set forth for select Services. In addition to the above, such purposes may include:

  • Operating, maintaining, and providing you all of the features of the Services, including the display of customized content and advertising;
  • Providing the basic functionality of the Mobile Applications, such as displaying your live location and movement;
  • Employing “reverse geo-coding” and your IP address or saved location information to provide you with specialized route and event content;
  • Contacting you to deliver special offers, promotions, or other information;
  • Auditing, research, and analysis in order to maintain, protect, and enhance the Services;
  • Ensuring the functionality and usability of the Services;
  • Installing and monitoring elements for security and/or credit or fraud prevention purposes;
  • Creating user profiles that permit us to better understand what information a given user of our Services might like to receive from us;
  • Providing you with information and notices related to the Services;
  • Inviting you to participate in surveys conducted by us and/or our affiliates;
  • Developing new products and services;
  • Improving our marketing and promotional efforts; and
  • Providing you with updates, notifications, and release information pertaining to the Services.

Email Communications. To improve our email communications, we may receive a confirmation when you open email messages from the Services, if your computer supports such capabilities. If you do not want to receive email messages or other communications from us, please see the section titled “How can you opt out of receiving communications from us?” below.

Direct Marketing. Each user that has registered or created an Account (through our product registration form(s), website(s), application(s), or otherwise), has the choice of receiving announcements about our products, services, and special events or promotions from us via email. You will receive email communications only if you have opted in and agreed to receive them from HEARTSYNC/SAFER by (i) checking the box next to the invitation to receive announcements, news, and promotions when registering or creating your Account via website or the mobile in-app registration process, or (ii) clicking on an email signup link on the Services and entering your email address.


Account Privacy Settings and Online Disclosures. Certain Websites and Mobile Applications available through the Services come equipped with privacy settings for your profile and activities. These privacy settings control who can view your online disclosures, including but not limited to, certain personal information, location information, and activity data.

We recommend that you actively manage your privacy settings on an ongoing basis, so that you can effectively guard against the unauthorized use or misuse of your personal information or location information by others.


We use Automatic Data Collection Tools to:

  • customize our Services;
  • improve our site design, product assortments, customer service, and special promotions;
  • analyze use and performance of our Services by measuring and recording the number of visitors to the Services, the paths to the Services, and activity on the Services;
  • identify the pages you click on during your visit to our Services and the name of the website you visited immediately before navigating to our Services;
  • enable you to interact with our Services;
  • measure the success of our marketing activities; and
  • manage our advertising programs, such as by delivering advertisements on or through our Services and on third party websites that may be particularly relevant to individual consumers and that will improve the consumer experience and be tailored to user preferences.

For more information on how to turn off certain Automatic Data Collection Tools, please see the section on “Cookies” and “Pixel Tags” above.


On Our Services. We DO NOT use personal information and data collected through Automatic Data Collection Tools to deliver HEARTSYNC/SAFER or third-party interest-based advertising to you on our Services.

On Third Party Websites. We DO NOT work with third-party companies that use tracking technologies, such as Automatic Data Collection Tools, to serve advertisements on our behalf across the Internet. These companies may collect information about your use of the Services and your interaction with our advertising and other communications. If you would like more information about this practice or want to learn more about your choices of opting out of services used by these companies, please see “How You Can Opt-Out of Online Tracking and Receiving Interest-Based Advertisements” below and/or visit

These third-party service providers may have access to user personal information needed to perform their functions, but may not use such information for any purpose other than the function which we have directed them to perform on our behalf. We require such third-party service providers to implement and maintain reasonable security measures to safeguard the confidentiality, security, and integrity of your personal information.

If you want to “opt out” of tracking for purposes of serving you online interest-based advertisements, please follow the instructions at or When you “opt out” using any one or all of these options, an “opt-out” Cookie will be placed on your device indicating that you do not want to receive interest-based advertisements. If you delete cookies on your device generally, please keep in mind that you will need to opt-out again.


Information about our users is an important part of our business, and we do not sell it to others. We share user information as described below.

With Your Consent. We may share your personal information and/or location information where you have consented to the disclosure. Other than as described in this Privacy Policy, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

With Third Party Service Providers. We DO NOT share any information we receive with vendors and service providers retained in connection with the provision of our Services.

For Protection of HEARTSYNC/SAFER . We release Account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms and other agreements; or protect the rights, property or safety of our company, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Merger, Acquisition, Sale, or Transfer of Assets or Business. If HEARTSYNC/SAFER is acquired by or merged with or into another entity, or if our assets or business is sold or transferred to another entity, your personal information may be transferred to such entity as part of the transaction, and that entity and its affiliates may use your personal information under the terms of their own privacy policies which may differ from this Privacy Policy.


If you are visiting and/or using our Services from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your personal information to the United States, Canada, and/or processing globally. By visiting and/or using our Services, you consent to any transfer and processing of any personal information you provide in accordance with this Privacy Policy including processing by HEARTSYNC/SAFER.

If you have registered or created an Account, you may view, update, or delete certain personal information through that Account. Please note that we reserve the right to retain personal information relating to you for a period of time, as reasonably necessary to document our business activities, comply with applicable laws or regulations or as needed for required disclosures. If you wish to edit personal information but are unable to do so by visiting your Account or if you have not registered or created an Account with our Services but wish to contact us about accessing any personal information retained by us, please visit for assistance.

The data we collect is required for our performance of the Services. You may withdraw your consent to our collection and use of your data at any time by submitting a request to delete your Account.


If you have any questions, comments, or concerns about our handling of personal information relating to you, please email us at


Email Opt-Out. When you register or create an Account via website or the mobile in-app registration process, you have the choice of receiving announcements and promotions from us via email.

If you no longer wish to receive email updates from us, you can unsubscribe by clicking on the link “Unsubscribe” at the bottom of any email message from us. Please note that some email communications are prepared well in advance. We appreciate your patience in giving us time to carry out your request. If you unsubscribe from our email updates, you will still receive Service-related emails, including confirmations of purchases, important product updates and notifications regarding changes to our Terms, Privacy Policy, and/or other legal matters.


The Services may contain links to certain third-party websites. We do not own, control, or operate such linked sites, and we are not responsible for the privacy policies or practices of such linked sites. Privacy policies and practices for such linked sites may differ from this Privacy Policy and our practices. Your access and use of such linked sites is entirely and solely at your own risk. We urge you to read the privacy policies of such linked sites before disclosing your personal information on such sites.


We use Secure Sockets Layer (“SSL”), the industry-standard encryption technology for internet transmission of your personal information. When the letters “http” in the URL change to “https,” the “s” indicates you are in a secure area employing SSL; also, your browser may give a pop-up message stating that you are about to enter or leave a secure area. Using a browser that is SSL capable will ensure that your information is encoded/encrypted when it is sent over the Internet.
Ultimately, if you register an Account, your Account and personal information is protected by the password you provided when you created your Account or updated your password while logged into your Account. Always keep this password and login information private and never share it with anyone. Also, remember to sign off your Account and close your browser window when you have finished your visit. This is to ensure that others cannot access your Account, especially if you are sharing a computer with someone else or are using a computer in a public place.

Unfortunately, no data transmission over the Internet and no data storage can be 100% secure. Consequently, while we endeavor to safeguard your personal information against unauthorized access and disclosure, we do not warrant or guarantee the security of any personal information you transmit to, from or through our Services. We will notify you in the event we become aware of a security breach involving your personal information stored by or for us. By disclosing your email address to us for any reason, you expressly consent to receive electronic notice from us in the event of such a security breach.


The Services are intended solely for users who are at least the greater of 18 years of age or the age of majority in the user’s jurisdiction, or older (the “Permitted Age”), and any and any registration, use or access to the Services by anyone under the Permitted Age is unauthorized, unlicensed, and in violation of these Terms.

If you are under the Permitted Age and attempt to use the Services, we may delete any content or information that you have posted on or provided through the Services, and/or prohibit you from using or accessing the Services (or any portion, aspect or feature of the Services) for any reason or no reason, at any time in our sole discretion, with or without notice, including without limitation if we have any reason to believe that you are under the Permitted Age.

We take the privacy of children seriously. The Services are expressly not directed at children and our Terms prohibit children under the Permitted Age from registering for or using the Services. Accordingly, we do not knowingly collect personal information from children under the age of 13 through our Services, and we request that children under the age of 13 not submit any personal information through our Services.


English shall be the language of communication. In case of any discrepancy between the English version of this Agreement and any translations, the English version shall prevail.